Lida Zeitlin-Wu is a Postdoctoral Research Fellow in the Digital Studies Institute at the University of Michigan. Her current book project, Seeing by Numbers: The Long History of Digital Color, tells the story of how something as seemingly individualized and ephemeral as color came to be so closely linked to numerical exactitude and standardization. With Carolyn L. Kane, she is the co-editor of Color Protocols: Technologies of Racial Encoding in Chromatic Media (forthcoming from the MIT Press in 2024).