Critical Inquiry Critical Inquiry
Lida Zeitlin-Wu is assistant professor at the University of Notre Dame. An interdisciplinary media scholar, her work explores the commodification and rationalization of sensory experience—especially color and flavor—under technocapitalism. She is coeditor of Color Protocols: Technologies of Racial Encoding in Chromatic Media (2025) and a coauthor of Technoskepticism: Between Possibility and Refusal (2025). Her forthcoming monograph is How Color Became a Technology: The Making of Chromatic Capitalism.
