"This talk discusses the relation of nonconscious cognition to consciousness/unconscious, which I call the modes of awareness. It develops the idea of cognition in technical systems, particularly computational media, showing how principles of selection and specification of contexts lead to the creation of meaning out of information inflows/ingresses and outflows/egresses. It discusses the relation of agency within technical systems to human agency, arguing for a model of “punctuated agency” analogous to the “punctuated equilibrium” proposed by Stephen Jay Gould and others. It proposes the idea of “evolutionary potential” as a way to talk about trajectories of technological developments, arguing that computational media have a greater evolutionary potential than any other technology ever invented by humans. Finally, it argues that technical cognitive systems are interpenetrating human complex systems so pervasively and ubiquitously as to change the nature of what it means to be human, and the challenges that this interpenetration poses particularly to the humanities."